Genny

Project Genny. Genny is short for generator.

A map of what Genny becomes.

Genny learns from every copy package we have ever run and every number behind it. It starts by writing the pieces around a promo. It ends by writing the whole package, fast, high quality, and low cost - all three at once.

Pick any point on the map.

What Genny learns fromNowNextThenGennyLearnGenerateResearchCopy packagesEvery metricThe educationResearch databaseAdsLift notesLanding pagesOrder formsNew leadsRe-leadsOffer pagesBig webinarsMicrositesWhole packagesWhat Genny learns fromNowNextThenGennyCopy packagesEvery metricThe educationResearch databaseAdsLift notesLanding pagesOrder formsNew leadsRe-leadsOffer pagesBig webinarsMicrositesWhole packages

1Now

Ads, lift notes, landing pages, and order forms generated off copy that already exists.

2Next

New leads for big packages, re-leads for packages that need a second life, and offer pages.

3Then

The whole package, lead to order form, with the webinar and the microsite included.

Genny, life is like a box of chocolates. You never know what you're gonna get.
Forrest Gump, more or less. Genny is here to change the second sentence.

Three ways in

Learn
Ask how a technique works and see it applied inside packages that actually won.
Generate
Hand it a promo and get the derivatives back. Every draft waits in review for a person.
Research
Point it at a topic and start the next package from facts.

Create a whole lot of copy really fast. Go to market really fast.

That is the whole point.